The global streaming company Dazn acquires the rights to the club World Cup this year at the end of 2024 for $ 1 billion. Starting with Saturday, he will flow games from the tournament in 15 languages ​​around the world -free.
This is a “big bet” on the use of a single sports competition to drive on long -term viewers, Dazn’s main income Walker, Walker Jacobs, said in an interview about the company’s business strategy.
“We think it will be a way to make Dazen much bigger in many areas of the world,” Jacobs said.
The UK -based Dazn launched 2015, and correctly signed the world where fans consumed sports in streaming services. Since he has grown the sports rights that include European football in house markets, large boxing events and NFL actions outside the US. The platform is now flowing more than 90,000 events a year in 200 countries.
Jacobs said that Dazn had a smaller footprint in the US after the push of the 2010 urgency that saw her occupying former ESPN President John Skipper and signing the MLB rights deal for $ 300 million reported in 2018.
While the World Cup games are available for free, Dazn maintains certain features in the FIFA World Cup package, the World Cup for its Mona’s subscription layer (or $ 225 a year), such as an improvement in the quality of the audio and reduction, few awareness, and highlights and expanded republics.
Dazn also performed the art of sub -derivatives [of dollars]” according to The CEO of Growth Markets Pitt Oliver. The company has new sponsorship deals to offset the cost she has also paid for the rights. Dazn plans to publish two boxes showing commercial stops at the break, first in the FIFA competition. Thr has additional ties to content on tiktok and X.
“” But in all our rights deals, we try to make sure we have the flexible birth ability to make the content optimally use and optimally for our business model. “
