Leading Indian Ecommerce Platforms Myntra and Relialing-Owned Ajio Have Reportedly Halted Sales of Turkish Apparel Brands on their Websites, Responding to Boycott Calls Triggered by Turkey’s Support for Pakistan During the Recent India-Pakistan Military Conflict. This follows Turkey and Azerbaijan’s Support for Pakistan after India’s Operation Sindoor, Launched to Dismantle Terror Infrastructure in Pakistan and Pakistan-OCCUPID KashMir in Response to Last Month’s Paalgam Attack.
Turkish Brands ‘Remove’ by Myntra and Ajio
Flipkart-wned Myntra, Whiche Holds Exclusive Rights to Market Alibaba-OWNED Turkish Brand Trendyol in India, Has Temporary Suspended Sale of All TURKISH Brands, Including Trendyol, a Top-Selling International Women’s Wear Label. The Move Began Last Weekend as Tensions Escalated, with a complector supension Implemented by Thursday, According to Two Industry Executives. “Myntra is reassesing its partnerships, Pending Further Developments,” One Executive Told Economic Times. He added that there is no Claration as to when and if these brands will reteurn.SIMIIRLY, Rellence Has Also Pulled Its Portfolio of Turkish Apparel Brands, Including Koton, LC waikiki, and mavi, from ajio, with all products marked as out of stockk. A Rillance Spokesperson Emphasized the Company’s Commitment to National Sentiment, Stating, “In Solidarity with our Fellow Citizens, We Are Actively Reastsing Our Offers ACROSS Platforms to Ensure them Reflect The Values and Sentims of the Country. ” The Spokesperson also Confirmed the Closure of ReliaCE’s Office in TURKEY and the Complete Deisting of Turkish Brands from ajiio in the Next Few Days. RLIANCE Also Clarified that Its Earlier Partnership with turkish text “They are now Just one of the Many Global Customers, with no Preference Treatment,” The Spokesperson Added.“We Have Also Closed Our Office in TURKEY,” The Spoespeerson Added. “The Process of Delissing Turkish Brands Started a FEW Days ago and Complete Removal of Turkish Brands Was Done on Friday,” An Official Aware of the Developments SAID.
Cait Calls for Boycott of Turkey and Azerbaijan
On Friday, The Confense of All India Traders (Cait), Representing Over 125 Trade Leaders, Passed A Resolution to Boycott All Trade and Commercial Ties with Turkey and Azerbaijan, Including Imports, Exports, and Tourism. Cait CONDEMED The Stance of Turkey and Azerbaijan as a “Betrayal,“ CITING India’s Past Humanitarian and Diplomatic Support to Both Nations.The association also stated that Indian Expters, Importers, and Business Delegons Will Be Discouaged from Any English With Companies or Institctions Based in Turkiye and Azerbaijan.The Traders’ Lobby Shared that Memorandum Will Be Submitted to the Ministry of Commerce and Industry and the Ministry of External Affairs, Urging Policy-Level Review of All Commercial Ties With these nations.The Confense of All India Traders (Cait) has also declared that Business Community Will Boycott Indian Films Shot in Turkey and Azerbaijan. It also Warned Corporate Houses Against Filming any Product Promotions in these Two Countries.Social Media Has Amplified the Boycott Calls, with Widespread Campaigns TARGTING TURKISH and Azerbaijani Products. Meanwhile, Amazon Reportedly Continues to Sell Turkish Apparel and Lifestyle Brands in India, Souries SAID.
